The Young Patrons of Save the Children and friends attended Barneys New York Holiday MAKE CHANGE campaign kick off party at their flagship store on Madison Avenue in NYC. The event included shopping, cocktails, games, prizes, and surprises throughout the store. 10% of purchases made at the event were donated to Save the Children.
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Barneys New York chose Save the Children as its exclusive philanthropic partner for its 2018 Holiday MAKE CHANGE campaign – which will run for six weeks, beginning 11/15, in store and online in support of Save the Children’s early education work. In addition to the exclusive November 15 kickoff event at the flagship store on Madison Avenue, Barneys will leverage its platform to drive awareness of the importance of early childhood education and encourage social change, community engagement and fundraising during the holiday period. There will be opportunities for consumers to donate to Save the Children at point of sale and as part of in store events, a highly visible awareness campaign and an employee engagement component. This is a new partnership for Save the Children and a great opportunity for us to join a New York institution in raising funds for needy children!
To spread the positive spirit, if you share the hashtag #centiments with @barneysny, the Barneys New York Foundation will donate $5 to Save the Children for every post. #centiments will continue through January 1, 2019.*
*Up to $150,000. For more information please visit savethechildren.org/legal